Expanded Gamut Printing: Elevate Your Brand with Exceptional Print Quality

In today’s competitive market, a company’s brand and design are crucial in capturing customer attention and fostering brand loyalty. To create a memorable and appealing image, companies invest significantly in brand awareness, design, and artwork. Packaging, as a key component of this effort, plays a vital role in how products are perceived and remembered. Hence, it’s essential for packaging producers to deliver the highest quality to meet every customer’s needs. Excellent print quality is a must!

Among the various printing techniques and technologies available, expanded gamut printing stands out as a game-changer. This technique goes beyond traditional CMYK (Cyan, Magenta, Yellow, Black) printing by incorporating additional colors to achieve a broader color range and superior print results. Specifically, by adding Orange, Green, and Violet to the standard CMYK process, expanded gamut printing can achieve vibrant and accurate color reproduction.

Traditionally, print techniques have focused on spot colors to achieve specific hues. However, CMYK plus additional spot colors helps in expanding the color gamut for certain print jobs, especially in packaging where brand colors need to be reproduced flawlessly. Expanded gamut printing with the inclusion of three extra inks (OGV) and higher printing resolutions provides unparalleled design and brand appeal.

For instance, with the integration of CMYK+OGV and a print resolution of 150 lpi (lines per inch), the quality of your packaging designs reaches new heights. This advanced printing technology, combined with digital color Pantone standards, allows for exceptional consistency and precision across unlimited design repeats.

Since 2020 Polipaks is offering our customers the highest print quality with the expanded gamut printing option—CMYK+OGV—on our state-of-the-art Flexo HD printing machines. Our Pre-press and Printing departments are fully equipped and eager to collaborate with customers, designers, and repro companies to develop exceptional artworks and help brand owners achieve outstanding packaging results.