Offering significant potential for brand owners, packaging converters and suppliers, the flexible packaging market continues to grow due to its numerous advantages, and despite challenges of material availability.

Despite of all situation over a market, pandemic has proven plastics renaissance – as the appeal of hygienically packed goods have been attractive and flexible packaging has benefited and it will stay so. What changes is the demand for sustainable packaging. One of packaging industry players- Trivium Packaging, has done a study which surveyed more than 15,000 participants across Europe, North America and South America on their behaviors related to sustainable packaging, including willingness to pay more for eco-friendly packaging, and perceptions of different packaging materials. The study shows that 83% of people aged less than 44 yrs are willing to pay more for sustainable packaging. The study also shows that younger consumers are 23% more ready to pay for sustainable packaging than older generations, with no significant difference in income bracket. Key findings conclude that overall consumer demand for sustainable packaging remains high despite the major impact COVID-19 had globally. Sixty-seven percent of consumers identified as environmentally aware, consistent with last year’s report. Additionally, 67% of those surveyed identified packaging that is recyclable as important, 64% identified packaging that contains recycled content as a priority in their buying decisions and fewer than 1 in 3 consumers deprioritized sustainable packaging due to COVID-19.